Tee Chérie is a New York-based apparel and lifestyle brand dedicated to celebrating Haitian heritage and Caribbean culture through bold, story-driven designs. Founded in 2018 by husband-and-wife duo Genevieve and Yahve Alcinay, Tee Chérie was born from a deep pride in Haiti — the first Black republic in the world and the first nation to win independence through a successful slave revolt in 1804.
As proud members of the Haitian diaspora, Genevieve and Yahve wanted to create more than just clothing — they wanted to create wearable culture. Each Tee Chérie design is rooted in the history, language, food, music, and spirit of Haiti and the wider West Indian community. From the revolutionary leaders who freed Haiti from French colonial rule, to the beloved dishes like Soup Joumou and Manje Diri, to the rhythms of Konpa — Tee Chérie brings these stories to life on premium apparel.
Tee Chérie offers a growing collection of culturally inspired apparel and gifts, including:
TeeCherie is for anyone who wants to wear their culture with pride. Our core community includes members of the Haitian diaspora in the United States and beyond, Caribbean culture enthusiasts, and anyone who believes that Black history and heritage deserve to be celebrated every day — not just in February.
We believe that fashion is one of the most powerful forms of cultural expression. Our mission is to use apparel as a vehicle for education, pride, and connection — helping the Haitian diaspora stay rooted in their identity no matter where in the world they call home.
TeeCherie is headquartered in New York, with customers across the United States, Canada, Europe, the Caribbean and beyond.
"Tee Chérie" — a term of endearment in Haitian Creole meaning "dear" or "darling" — reflects the love and care we put into every design.