September 01, 2025
New York City has the largest Haitian population outside of Haiti itself. From Flatbush in Brooklyn to Canarsie to Spring Valley in Rockland County, the Haitian diaspora has built something extraordinary in New York: a second home that still smells like the first one.
Haitian migration to New York accelerated in the 1970s and 80s, driven by political instability and the search for opportunity. The community that formed was tight-knit, proud, and determined to hold onto its identity in a city that doesn't always make space for you. They brought their language (Haitian Creole), their food (Soup Joumou, Griot, Diri ak Pwa), their music (Konpa), their faith, and their relentless work ethic.
They also brought their flags.
We were founded in New York in 2018 by Genevieve and Yahve Alcinay - proud members of the Haitian diaspora who grew up watching their community build something remarkable, and who wanted to give that community a way to wear its pride loudly.
Every TeeCherie design is a conversation with our community. The Haitian Leaders Hoodie is for the history teachers who showed us who Dessalines and Toussaint really were. The Soup Joumou Facts shirt is for the aunties who start cooking at 4am every January 1st. The Wap Konn Jòj tee is for everyone who grew up being asked, "Wait, what language is that?"
TeeCherie doesn't just sell to the Haitian diaspora - we are the Haitian diaspora. And as long as there are Haitians in New York, Miami, Boston, Montreal, and everywhere else in the world holding onto their roots, we'll be here making sure they have something worth wearing.
Shop our Heritage Best Sellers →
June 12, 2026
FIFA forced Haiti to change their official World Cup kit over imagery of the 1803 Battle of Vertières. Here's why that history matters — and what it means for Haitian heritage brands like TeeCherie.
June 07, 2026
Kayda Bosse — 22, Haitian, German, and Irish from New Hampshire — just entered the Love Island USA Season 8 villa and caused an immediate scene. We built her a TeeCherie wardrobe before the next recoupling.
May 18, 2026
May 18th is Haiti Flag Day — the day Haitians worldwide celebrate the blue and red banner that has flown for over 220 years. Here's the history behind the flag, and the best TeeCherie pieces to rep it.
Tee Chérie Apparel is a Haitian and Black-owned apparel company founded in 2018 by Genevieve and Yahve Alcinay to celebrate and uplift Haitian and Caribbean culture.
Privacy | Shipping | Terms and conditions | Refund policy